Picture1The World Wide Web has quickly become the best marketing tool over the last decade or so, with social media platforms and online communities expanding rapidly. The online world has never been more dominant than it is in today’s society – which is good news for people wanting to build a professional presence online as there are more chances to become relevant in the eyes of the media than ever before. One of the most recently created online platforms is Cahootify.  Continue reading Cahootify


Christmas Post

December 25th is quickly approaching, however I’m feeling less than festive. The buildup to Christmas just isn’t the same at university… so I have devised a plan in order to feel festive whilst living away from home. Here are my top tips for getting excited for Christmas!

Continue reading Christmas Post

5 places in Manchester you NEED to visit!


Manchester is city known for many things: it’s iconic music scene of bands such as The Smiths, Oasis, Happy Mondays and The Stone Roses, it’s home to one of the biggest football clubs in the world, as well as its exciting night life. Being a teenager and from Manchester, I can safely say you are never short of choice from having somewhere to go on a night out! There’s always a place bigger, louder and more wacky than the next, which inspired me to make this post to advise where (in my opinion) is an ultimate must visit on a night out.

Continue reading 5 places in Manchester you NEED to visit!

Journalism Week


This week at Leeds Trinity University was Journalism Week, meaning many high profile journalists came in to talk about their first hand experience in being in the media industry. I went to the 12pm-1pm talk on Thurday 19th with James Ball, who has been working with the company BuzzFeed for the last 3 months. BuzzFeed is a “social news and entertainment company”. They strive to “redefine online advertising with their social and content-driven publishing technology”, aswell as “providing shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200 million.”

Continue reading Journalism Week

Taxonomy and Folksonomy

Twitter icon

Taxonomy is the formal classification using a tiered structure, meaning that social media content is managed and systematically structured. It is used on all social media including Twitter. One way Twitter uses these classifications is to differentiate between verified and unverified accounts. This is useful as it separates public figures from the general public, representing official accounts and therefore making it easier to identify and search for.

Continue reading Taxonomy and Folksonomy

Mobo Awards 2015

The MOBO Awards is a ceremony encompassing urban music, hip-hop, reggae, gospel and jazz. It’s held annually in the United Kingdom to recognise artists of any ethnicity or nationality who create black/urban music. The 20th MOBO Awards ceremony will take place in Leeds for the first time ever on the 4th of November at the Leeds Arena, situated in Leeds Town Centre. The purpose of this blog post is to give our suggestions on how the MOBO Awards 2015 could use Instagram as a marketing platform.

Continue reading Mobo Awards 2015

What makes online content so shareable?

Because it’s entertaining.

Most of the content I share via social media platforms is purely for this reason. When I see something that gets any sort of emotion from me, whether that be laughter, happiness or awe, I want to share it and make other people feel the same way. Lets be serious here.. who doesn’t want to see a video of a singing pug called Loca? Or a fat person falling out of a roller-coaster? Continue reading What makes online content so shareable?